Iain’s experience is based on a commitment to the highest standards, delivering the ultimate retail theatre for your customer. But his passion for retail does not end with a love of the aesthetic, commercial awareness is key to driving your KPIs.
Visual Merchandising is more than being creative. It is a commercial driver for your business in the need to create exciting shops/stores driving sales through Visual Merchandising, Store Layout, Fixtures, Product Categories/Product Adjacencies, Signage & Ticketing.
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