Who We Are
About Us
Creative Download was launched by Iain Kimmins; a Visual Merchandising professional with an outstanding history in the industry. His career includes the department stores Harrods and Selfridges in London and as Head of Visual Merchandising for Tangs in Singapore. He has also worked on retail projects based in Shanghai, New York, Dubai, Saudi Arabia, and Switzerland.
“My passion and enthusiasm for retail is not only about being creative but being commercially aware to identify the needs of your business.” says Iain. “Myself and my VM team are passionate and enthusiastic about keeping retail alive and helping retailers drive their businesses forward”
Iain’s experience is based on a commitment to the highest standards, delivering the ultimate retail theatre for your customer. But his passion for retail does not end with a love of the aesthetic, commercial awareness is key to driving your KPIs.
Visual Merchandising is more than being creative. It is a commercial driver for your business in the need to create exciting shops/stores driving sales through Visual Merchandising, Store Layout, Fixtures, Product Categories/Product Adjacencies, Signage & Ticketing.
Being commercially aware, means a small budget can go a long way
The British Display Society
The British Display Society is one of the few recognised organisations in the world, representing the Visual Merchandising & Display Industry. Established in 1947, The British Display Society was created to encourage and promote the highest standards of Visual Merchandising, Design and Display.
After completing his VM training with the BDS, Iain joined as a Member of the British Display Society. In 2017 he became a Director and was elected as Chair in September 2018, a post he held until September 2024. Iain remains a Director and is now the Treasurer.
The British Display Society exhibits at events such as the annual VM & Display Show held at the Business Design Centre in Islington. London.
